However, breaking into Chanel’s system, so that the bag can be authenticated by the brand, will be the thing that sets fakes apart from the real deal. It will be relatively easy for superfakes to implement a look-a-like metal chip on the inside of fake bags. These chips can be found on the inside of the handbag in the form of a metal plaque with the classic CC logo and an 8-digit alphanumeric serial code on it (pictured right). This new change will take effect on Chanel products from the new 21A product serial numbers onward. In addition, when buyers lost the authenticity card for their Chanel bag, it used to bring down the value of the bag as you no longer had that “insurance” of its authenticity. So-called “superfake” bags will therefore be easily identifiable as they will lack the imprinted and tracked code”. Moreover, Chanel will have a record of each of its bags and, presumably, its purchaser. Īccording to a blog by Purse Bop, “On the positive side, you’ll no longer worry about misplacing the authenticity card.
Furthermore, superfake producers will be incapable of even coming into possession of this technology and the required tools to produce the tags. Counterfeiters will be unable to recreate these markers. Consumers will be able to access every aspect of a product’s life. These chips will store a product’s entire history- from creation to distribution to all transactions. Blockchain is essentially a system of storing information that is virtually impossible to edit. NFC (Near-field Communication) chips are a key facilitator in blockchain technology and are being embedded in goods that have historically fallen victim to counterfeiters. Replacing the printed card, as well as the corresponding hologram sticker inside the bag that shows the unique authenticity code (pictured left), are NFC microchips.
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